Keeping the demin comming, this time we turn to Sweden and take a look at Nudie Jeans Co. The brand has been around since 2001 and has established it self as the best jean brand in Scandinavia - at least according to us here on CAYA. The one thing that makes this brand stand out is their LAB collection. It is a modern twist to an old herritage, all in selvage.
The Orange Thread by Nudie Jeans Co. from Nudie Jeans Co. on Vimeo.